Starwood Lodging Trust: The largest hotel investment trust in the USA and perhaps the world. This company has some of the largest numbers in the hotel business, Starwood lodging trust owns most big hotel brands in North America such as Westin, Sheraton and The Four Points among a few. This stock has been the pride of the hotel investment trust for years. Although with the recession Starwood Lodging Trust has seen a drop in investors and stock prices as well, but as occupancy numbers grow so will the stock prices and the company’s net worth.
Starwood started as an investment firm called Starwood Capital, owning hotels throughout North America all under different names and brands. From there brands were bought, hotels were bought and the company grew to epic proportions. In 1999 Starwood launched their very own hotel brand “W” and in 2005 another brand called “aloft” from there a star was born, growing away from North America and expanding overseas and abroad.
Starwood Lodging Trust Employs 145,000 people as of Dec 31/2009 and 35% of them are located in the USA. Making them one of the top employers in the USA, Starwood Lodging Trust was founded in 1969 as a REIT and in 1980 as a corporation. The total assets owned by Starwood Lodging trust are equal to over $9.70 billion dollars US, growing each year. The net income of the Starwood Lodging Trust Corporation is over $329 million dollars yearly.
Trading on the New York Stock Exchange at $62.00 per share as of January 3rd/2011, it has seen a much better year than last, hen stocks hit their lowest point ever. And this stock is predicted to grow %13.50 in the next five years. Starwood Lodging Trust owns an extremely large portion of the market share and competes only with a few, such as carnival cruise lines and Hilton hotels.
Starwood Lodging Trust has partnered up with American Express and 32 different airlines, which allow clients to redeem points for flights under the SPG flights program, a program that has over 41 million members, which shows a huge client base and a very high customer satisfaction rate. This is in conjunction with Star Points, which allow clients to collect points for a free night’s stay at any Starwood Hotel.
Starwood Lodging Trust has 3 different brands: the Luxury collection which includes hotels such as the St. Regis, Hotel Imperial and the Palace hotel in San Fransico, the hybrid collection includes W, Westin The Four Points and the Sheraton while the third brand are private labels owned by Starwood such as the Element and Aloft. All of which are under the Starwood Lodging Trust name. Giving a client many different lodging options within the Starwood name.
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| Tags: brand, company, Hotel, investment, Lodging, North America, Regis, San, Sheraton, Starwood, stock, Trust, US, USA, Westin | ||
| Posted in Investing, Real Estate, Strategies |
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